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social strategy

While working as an innovation fellow at the Associated Press, I developed skills in evaluating audience needs, quantifying news organization's value to customers and strategizing optimal social media promotion to reach the 18-34 age group. 

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Voices of Protest social promotion

Social strategy prioritized connecting audiences to longform, in-depth reporting on the demonstrations protesting police brutality that was spurred by the death of George Floyd. 

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Changing Economy social promotion

Twitter thread created to highlight new and old content from the Business News' Changing Economy hub. 

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Enterprise reporting social promotion

Twitter thread created to promote the first installment of a semester-long reporting project highlighting how Black and brown Missourians are coalition building for KBIA, Columbia Mo.'s NPR affiliate station.  

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