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social strategy
While working as an innovation fellow at the Associated Press, I developed skills in evaluating audience needs, quantifying news organization's value to customers and strategizing optimal social media promotion to reach the 18-34 age group.
Voices of Protest social promotion
Social strategy prioritized connecting audiences to longform, in-depth reporting on the demonstrations protesting police brutality that was spurred by the death of George Floyd.
Changing Economy social promotion
Twitter thread created to highlight new and old content from the Business News' Changing Economy hub.
Enterprise reporting social promotion
Twitter thread created to promote the first installment of a semester-long reporting project highlighting how Black and brown Missourians are coalition building for KBIA, Columbia Mo.'s NPR affiliate station.
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